All-New 2006 Dodge Charger Marketing Campaign 'Unleashed'
Wednesday May 18, 11:00 am ET
* After nearly three decades, Dodge Charger is back and Yeah, It's Gotta HEMI(R)
* Marketing campaign highlights HEMI performance, head-turning design and incredible value
* More than 100,000 handraisers
* More than 26,800 dealer orders
Wednesday May 18, 11:00 am ET
* After nearly three decades, Dodge Charger is back and Yeah, It's Gotta HEMI(R)
* Marketing campaign highlights HEMI performance, head-turning design and incredible value
* More than 100,000 handraisers
* More than 26,800 dealer orders
AUBURN HILLS, Mich., May 18 /PRNewswire-FirstCall/ -- Dodge unleashed its marketing campaign today for the highly anticipated all-new 2006 Dodge Charger, which peels into showrooms this summer.
"With modern coupe styling, rear-wheel drive, four-door functionality and a HEMI packed under the hood, the all-new 2006 Dodge Charger is bold, powerful and capable," said Darryl Jackson, Vice President - Dodge Marketing. "Similar to HEMI, the Charger name is powerful and draws from the Dodge brand's proud performance heritage. We have a tremendous amount of equity and name recognition for both of these entities. Combined, today's all-new Dodge Charger and HEMI engine effectively mark the return of modern American muscle," said Jackson.
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