Yes, the price is very high. The car has basically no options at all besides the carbon black wheels. It is a "base" model SP WB with the optioned wheels, thats it. MSRP on my ordered car is close to $60k and I will be walking out the door being WELL under $55k LOLI think that price is high. It depends on the options though. I don't have the Alcantara seats, adaptive cruise or lane assist on mine, but my 20 WB with 0 miles was 52 out the door with an extended warranty.