People buy the PT cruiser, they will buy the new HHR (it's actually kind of nice), they buy little Jeeps, little Toyota Matrixes (Matrices?). They're all just little cars with extra plastic, but it's what people buy.
Key reason: they have decent MPG, while giving the illusion of an SUV. People like to think they can "haul" things in it. You and I both know it's bs, but that's why they buy them.
Hey it doesn't look half bad....or half good for that matter. If that is just a concept then we are ok so long as they ditch the butt ugly nose and expensive 4 wheel turning. IMHO they need to go back to the Neon chassie and just make that thing RWD, stuff a 3.5L V6 under the hood, and put a 5 speed standard tranny on there. Should spank some Mustangs for sure if it weighted in around 2800lbs Would be sweeet.