In So Cal nothing is going for under MSRP yet, so I think thats a decent deal. Even at the end of last month, when Cerritos was trying to meet their monthly numbers, they werent offering any deals to the public (they did offer employee pricing on the Chargers, but only to employees, go figure). I must have talked to 15 dealers looking for a deal before I bought, and none of them thought that there would be any wheeling and dealing anytime soon, at least in this area.
Funny thing is, they arent flying off the lots. I bought mine Saturday, during the holiday weekend, and there was basicly nobody on the lot looking to buy Dodges. The Ford dealership across the street had just gotten in a huge load of Mustangs, had literally dozens of people looking at just those, and they were still willing to deal a little bit. One of the senior sales members there told me they sold 30+ units just this weekend, and just on that one lot, and its not even the top Ford dealership in So Cal...Cerritos Dodge (I think the top Dodge seller in the region) probably sold 3 or 4 Chargers, and none of them for under MSRP?
They need to let go of their stranglehold on buyers in So Cal, thats for sure. There are plenty of options for buyers besides the Charger, including the Mustang (for the more hotrod inclined), 300s (which are giving good deals, and again have tons of options/packages to choose from), and Magnums. Thats just to name a few models that are competing with the Charger.
I am glad to hear that other regions are getting under MSRP, thats good sign. I figure the more deals they give, the more units they will sell, and the faster cool stuff will get to the market place. I was getting worried, I havent seen another Charger on the road or in a parking lot yet, except for one Enterprise rental at work. I love this car, but it simply wont sell well without incentives, not with the other options people have. The price of gas doesnt help either, not for this guzzler.