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THE CHARGER/300 PLANT [BRAMPTON] is facing 2000 lay off's-and chrysler is looking into droping mercedes diesel motors into the o8 rams to cut costs and the stock pile of those motors that didnt get installed into the sprinter vans. OH CRAP:smoke: O5/06 THE 300'S SOLD RECORD numbers-out selling ford and chevy in the same class of car-07 has been very bad for the sales for the 300/charger-but the dodge ram is still out selling the chevy truck line 4 to 1 and is head to head with the f150. thats good news! and the caravan is still the number one mini van sold in the US and canada. jeep sales are making a come back from years ago with the new 4 door wrangler.
 

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Now would be a good time to freshen up the LX offerings with a slight restyle. A new grille on the Magnum doesn't count. Domestic companies have gotten into the rut of trying to milk a half-decade or more out of the same design and then wailing about how a model isn't selling (and subsequently cancelling it).
 

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i've noticed in this industry that gas prices affect everything. Gas prices high, less accesories, less new car purchases, less maintence done. People are broke. Sales of all non hybrid vehicles i think are gonna fall across the board this year.
 

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Now would be a good time to freshen up the LX offerings with a slight restyle. A new grille on the Magnum doesn't count. Domestic companies have gotten into the rut of trying to milk a half-decade or more out of the same design and then wailing about how a model isn't selling (and subsequently cancelling it).
x2. Many in the industry have argued that refreshing the line every 3-4 years is not very cost effective, but it has not hurt the Accord or Camry. The 300 and Magnum have gotten very tired. And they were once red hot (at least the 300 was). There is no excuse for Chrysler not having a new version of the 300 ready for 2008. They should not allow a hot product to get stale. It is called "resting on your laurels" and it is poison to long term success/dominance.
 

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x2. Many in the industry have argued that refreshing the line every 3-4 years is not very cost effective, but it has not hurt the Accord or Camry. The 300 and Magnum have gotten very tired. And they were once red hot (at least the 300 was). There is no excuse for Chrysler not having a new version of the 300 ready for 2008. They should not allow a hot product to get stale. It is called "resting on your laurels" and it is poison to long term success/dominance.
Well, what they should do is just "touching up", not a comlete re-design. The Nissan Titan and Armada has been the same since 2004, they just now got some upgrades for the 08 model; very minor exteriorwise.
What they should realy do IMO is offer more options. The Titan for example, after 4 years, are now being offered with a long bed and bigger wheels.
Maybe offering a 2 door Charger wouldn't be bad. They should have just waited a little longer to offer engine options. They go right on the 1st-2nd year and offer all the engines they can offer... they should spread that out.
 

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The Chrysler 300 and Dodge Magnum are only 3 model years old and the Charger is only 2 model years old. (Based on the 2008 model year that is right around the corner) Most of the Honda's, Toyota's, and Nissan's are refreshed after 2 years and totally redone after 4 years. If Chrysler did this that means the 2007 300 and Magnum would have been re-freshed and the new models would not be out until the 2009 model year. Chrysler is not behind in the LX cars just yet, but will be next model year. The Charger is a year behind the 300/Magnum so the re-fresh should be 2008 and redo 2010. :) Typically American branded cars run 5 to 7 model years (or longer) before a total re-do. Thats how its been for many many years. Its how things are.
 

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Typically American branded cars run 5 to 7 model years (or longer) before a total re-do. Thats how its been for many many years. Its how things are.
It wasn't always like this... see the way models evolved in the 50s 60s and part of the 70s. However I read once that there was some government pressure (from consumer groups?) to keep model changes more infrequent in order to protect the customer (perhaps from depreciation worse than what they see today?). Anyway, it backfired... imports keep better value at resale and still manage to stay somewhat fresh, styling and innovation wise.
 

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The Chrysler 300 and Dodge Magnum are only 3 model years old and the Charger is only 2 model years old. (Based on the 2008 model year that is right around the corner) Most of the Honda's, Toyota's, and Nissan's are refreshed after 2 years and totally redone after 4 years. If Chrysler did this that means the 2007 300 and Magnum would have been re-freshed and the new models would not be out until the 2009 model year. Chrysler is not behind in the LX cars just yet, but will be next model year. The Charger is a year behind the 300/Magnum so the re-fresh should be 2008 and redo 2010. :) Typically American branded cars run 5 to 7 model years (or longer) before a total re-do. Thats how its been for many many years. Its how things are.
I just think in today's fickle market a 5-7 year time frame on a re-do may be too long. Our attention spans are too short for that. 2000's hot pop superstar is 2007's washed up wannabe flashing crotch to paparrazi. Now I agree with Goval, maybe a total redo is not necessary for the LX. But a refreshed 300 coupe may spark some interest. (a Charger 2door would be out of the question due to the upcoming Challenger) A 6.4 Hemi may spark some interest. Something exciting and innovative. Dont just concede the market and make up for sagging sales by whoring out to fleet
 
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