SAE Certified. Just like the Viper.
SAE Horsepower rating requires very specific test requirements and the manufacturer can't over or underestimate HP by more than 1% of the measured value from the stringent test requirements.
They pull a car off the production line at random and the SAE official observer witnesses the test. Then the manufacturer has the option of rating the car within a range of 1% of the measured value.
Dodge has always selected the low end of the range allowed. They did the same with the Viper.
With high HP cars like this, 1% is a significant swing. If the car tested at 714 HP, Dodge could choose anything between 707 and 721 as the applied rating.
If you apply the statistical 2x Standard Deviation rule, then any Hellcat coming off the line will range in HP from 700-728 HP (if the car tested at 714).
Independent Motor Trend Dyno results confirm the rating...
"According to K&N's dyno results, the Challenger SRT Hellcat puts down 635 hp and 591 lb-ft of torque at the rear wheels. Assuming a 12-percent drivetrain loss (automatics are getting more efficient each year), that means this Hellcat puts out about 722 hp at the crank."
This is within the range of the SAE testing requirements and not an under-rating by the Factory.
1/4 mile calculations based on the Hellcat track numbers also confirm these results.
Calculated Flywheel HP: Hellcat - 699 HP (a little low likely due to traction loss during launch).
The myth of being underrated by the factory is just that...a myth.