The Super Bee was always meant to be the barebones muscle car, the 07-09 (while cool) were the complete opposite of the original formula, which was fixed with the 12-14 Bees. I believe the main reason the 12-14 Bees didn't sell well (besides not everyone wanting a retro package like this) is because there was not enough of a price difference between the regular or "premium" SRT and the Super Bees, as the major differences were in the luxury content of the cars, performance wise they were the same with the edge going slightly in the Bee's favor (most magazines had them run .1 or .2 quicker than regular SRTs on tests) due to roughly a 100 pound weight advantage since they did not have the active suspension, leather seats, and other optional electronic equipment. So dealers charged almost full SRT price for the Bees when they first came out, and of course no one wanted to pay full price for a stripped car. Only after the cars sat for a while and the dealers lowered their price to the low 40s/high 30s did they start to move. And that is the same price at MSRP that the Scat Packs now carry.
Now with the SPs and SRTs there is a bigger equipment difference, with the SRTs having the bigger brakes and wider wheels/tires (with all the other luxury stuff too), even though on paper both make pretty much the same performance test times.
Unfortunately, I think some people not familiar with the Bees' history made the 2007-09 version their standard (loaded to the gills). I'm sure a lot of buyers had no idea that the 2012-14 version was much more representative of the what the Bee is actually supposed to be, and that it was the 2007-09 models that were the real anomalies.
I could be wrong, but I think most Scat Pack buyers aren't buying their cars bare-bones...I think a lot of them are fairly well-equipped. So I don't think that $40k-ish "no options" entry price is very reflective of most Scats. I'd say $43-46k is probably more accurate.
Of course, Scat owners are getting better value for their money, compared to the 2012-14 Bees. Depending on what options buyers go for, Scat Pack owners are now getting sunroofs (never on option on 2012-14 Bees, except for the Vapor Edition, but I don't think of those when I think of the last-gen Bees), fancier seats/interiors, navigation (not available on 2012s from the factory, though some cars could get that added later if their owners were willing to cough up a lot of extra coin), performance pages, etc...not to mention 15 extra ponies. I agree, price was definitely a problem with the 2012-14 Bees, along with the other factors that I mentioned...the price difference from the full SRT8s didn't feel wide enough (think it was about $4200 or so IIRC). My car stickered for over $45k and I got it for about $40k. $45k definitely felt like too much, even with the power, due to all of the stripped-out luxuries. At the low $40k price point it made for an interesting choice: a likely fully-optioned R/T, or SRT power and effects with minimal frills?
At any rate, Dodge clearly made some mistakes with the 2012-14 Bees, and did a nice job correcting them with the Scat Packs.