So here's another take of equal consideration. This is an apples to apples comparison long term(miles) user as well.
Using this oil analysis 2006 hemi rt 187k miles mutiple changes over 10k miles Penzoil Platium, not ultra.
What are the dollars and cents?
Using this months special as an example.....$12.76 per quart x 7 = $89.32 + free oil filter = $89.32 + $15.75(shipping from Ohio to California) = $105.07.
$105.07 div by 14.899= $7.05 per 1000 miles.
Walmart ...Penzoil Platium synthetic are $5.00 per quart x 7 = $35.00+ $6.50 for an oil filter = $41.50 x 3.63(NYtax) = $45.13. ( If you get it on sale it will be even cheaper)
$45.13 div by 15.05 = $3.00 per 1000 miles....based on a 15,053 mile oil change.
So the savings for using a top off the shelf synthetic is $105.07-$45.03 = $59.94 So with today's oil change..... included in the cost of the oil change is night out with the family at Playland, or 16 gallons of gas.
So yes, price is a one time thing, but cost is a life time thing! Cheaper to use and equivelent protection at least for this comparison......best of both worlds.
Let me be clear I'm not saying its not a good or even great oil ...it appears to be great, but for me I cant justify the 250% plus price differential. If I run P.Platium in my car and can get consistent numbers as shown in the link above its a cost effective alternative route.